14 Tips To Make Your Relationship Blog Newsletters Irresistibly Good
Relationship blog newsletters are a great way to keep your readers up-to-date on what’s happening in the world of couples. However, they can be easy to get wrong and leave an underwhelming impression. Here are 14 tips that will help you make sure yours is irresistibly good!
1) Keep it short.
Relationship blog newsletters should only be a few paragraphs long so people can read them quickly during their busy days. It’s better if it feels like less of an obligation to click through.
2) Make it personal.
People want to read newsletters written by people, not robots or their moms. Be friendly and entertaining, but also make it personal. This will make readers feel like they’re getting to know you, and they’ll be more likely to stick around for future newsletters.
3) Use images.
Most relationship blogs are run on Tumblr, which is great for getting started quickly but limiting in its options for formatting text. Make the most of this by making sure your newsletter format has some text and some images. You can use a same-size image on the left and right of your newsletter, or one bigger image with some relevant text in the center.
4) Link to other relevant posts.
Your readers are here because they want to know more about relationships – it’s great if you can give them something else to read! Link to other posts on your website you think they’ll enjoy, and this will encourage them to stick around and explore the rest of your site.
5) Inspire people to comment and create discussion.
People love feeling like they can interact with their favourite bloggers. Try including a question in the newsletter that readers can answer in the comments, or inviting them to share what they think about a certain topic.
6) Make it clear who the newsletter is for.
Some people might see your relationship blog newsletters and think you’re writing them for everyone. However, these are not the same as your blog posts – they’re specifically for people interested in couples and relationships who want to know more. So make sure your newsletter is very clear for them!
7) List your services and products.
If you have a business, it can be tempting to use all of your newsletter space on promotions and sales, but it’s better to use this section to subtly list your various products and services. People who aren’t interested in buying will just skip over this section and those who are interested will click through to find out more.
8) Show what people can do next.
If you want to keep people coming back for more, give them something to do once they finish reading your newsletter! Tell them you published a post that they might enjoy or invite them to join a waiting list for a new product.
9) Use the right tone.
Your newsletter should be fun and engaging, but it should also stay professional at all times. Always consider who your target audience is, and make sure you’re writing from their perspective rather than yours. Keep this tone in mind when you’re thinking about what to include in your newsletter.
10) Use the right format.
HTML newsletters are fine for basic blogs, but if you want to use a service like MailChimp or ConvertKit then you should be sure to build the HTML into your blog post. This means that even if someone subscribes to your blog using a feed reader, they’ll still see the images and links in the newsletter.
11) Set up an autoresponder series.
If you want subscribers to be able to unsubscribe from your newsletter, make sure you offer this option. But don’t just set it on its own — add it to an autoresponder series that explains your privacy policy and offers new subscribers something in exchange for their email addresses.
12) Track which posts get the most views after being linked in a newsletter.
It’s good practice to track metrics on all aspects of your blog, including the relationship blog newsletters you send out. Make sure to keep track of which posts do best after getting mentioned in a newsletter so you can come up with more topics to write about later on!
13) Use images of couples.
If your audience is mostly lovers and partners, use both men and women in the photos you include in your blog post newsletter. Not only does this make it clear that your blog post is written with everyone in mind, but it also keeps both women and men interested.
14) Don’t be afraid to mention sex.
It might seem like a good idea to avoid talking about sex in your relationship blog newsletters, but that’s not really true! Mentioning sex can actually attract many more readers than leaving it out. So make sure to find a good balance between promoting your business and mentioning sex.
One bonus tip to make awesome newsletter designs is to use Venngage – a free infographic maker that offers a wide range of free newsletters templates for every blogger and company out there! Here is a cool newsletter examples from their website:
Venngage
Relationship blog newsletters can be an excellent way to reach new readers and promote your business. If you want people to subscribe, make sure to offer great content that they won’t want to miss out on. What are you waiting for? Make your first newsletter by clicking here!
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